Monday 8 February 2010

"That was close..."


When news of the biggest event in your town or cities history comes through, you have to move as fast as possible to fully capitalise on the potential tourism earnings available, and to miss out could be disastrous...

This follows news that Crowne Plaza Fort Lauderdale Airport only just opened in time for sundays big game, the Superbowl...

TravelDailyNews report that "IHG (InterContinental Hotels Group), the world's largest hotel group by number of rooms, announced that the Crowne Plaza Fort Lauderdale Airport/Cruise has opened within close proximity of a number of Florida attractions, including this year’s “Big Game” in Sun Life Stadium. The property is the third Crowne Plaza to open this year for IHG...

“We are excited to open just before “The Big Game”, giving fans an opportunity to take part in everything that will be taking place in Miami and at the same time, the opportunity to experience Crowne Plaza’s upscale guest experience,” said Jay Patel, President, FLL Hotels, Inc...

Located at 455 State Road 84, the hotel is one half mile from the Ft. Lauderdale Airport, and near several leisure and business destinations, including the Port Everglades Cruise Center, the Downtown Government Center and the 600,000 square foot Broward County Convention Center...

”In addition to giving fans access to “The Big Game,” this hotel offers exceptional meeting and banquet space to cater to guests visiting the property for small- to medium-sized events,” said Gina LaBarre, vice president, Brand Delivery, the Americas, IHG. “The location of the hotel is convenient for business travelers arriving at the airport as well as leisure guests visiting Ft. Lauderdale attractions like the Cruise Port and the beaches...”

Crowne Plaza has a comprehensive meetings program to ensure a seamless planning process and exceptional meeting experience consisting of three key components: a Two Hour Response Guarantee, Crowne Meetings Director and a Daily Meetings Debrief. The hotel has more than 6000 square feet of flexible, upscale meeting space..."

With an event as big as this, many senior managers must have been left sweating on this one, as to miss the promotions and related earnings with such as the Superbowl could have cost IHG dear...

Read more of this story, and other tourism news at http://www.traveldailynews.com/pages/show_page/35484-Crowne-Plaza-Fort-Lauderdale-opens-in-time-for-%22The-Big-Game%22

Barticus.

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