"Promotion, promotion, promotion..."

Economy in trouble, tourism not hitting the heights expected, what do you do? Make a film....

This is an obviously brilliant way to promote your country using a media method that is followed by so many all of the time...

Take a look at the "Lord of the rings" trilogy that showed the beautiful views on offer in New Zealand, or the animated film "The Lion King" showing the beauty of wildlife in Africa, or how about the classic film "Australia" that showed Australia to be, ah, ok so it does not always show you to be how you may have imagined...

But following the footsteps of this has led to sites being specially developed to promote this phenomenon, such as the United Kingdom's industries through it's tourism body, VisitBritain...

So, for a look at the British film industry, and to have a chance to experience the locations, go to http://www.visitbritain.us/campaigns/british-film/index.aspx

Barticus.

"Beauty of mobility...."

I was present at (although subsequently kicked out for not paying) a seminar at last weeks World Travel Market about the future effect of mobile communications within the airline sector...

Using the (free) information gained I realised the importance of the information, and subsequently found this story today...

"Travelers young and old are increasingly using mobile devices for flight notification, check in, and seat selection, and are also willing to accept advertising with free travel applications. These findings and more were revealed in a global mobile survey of travelers, conducted by Sabre Travel Network. The survey of 800 corporate and leisure travelers from Asia-Pacific, Europe, Latin America and North America covered topics ranging from preferred features to fees travelers might pay for travel applications..."

"There's been a lot of experimentation with pay-for-services in the past. With advertising emerging as a more palatable choice for travelers, application providers and retailers now have a way of monetizing their offering and driving more value out of a potentially lucrative marketing channel," said Webb. "For our own part, Sabre remains committed to helping the travel industry advance their mobile strategies, and next year we will increase our mobile investments to continue growing our award-winning portfolio of mobile solutions for both agency and airline customers..."

For more on this news and the future applications of mobile technologies in the airline industry, please follow http://www.traveldailynews.com/pages/show_page/34140--Appetite-grows-for-mobile-travel-services

Barticus.

"Quepasa??...."

Mexico’s Tourism Board Announces it's social Media Marketing initiative....

Further to the news we brought you last week about how Australia Tourism had realised the potential of social media sites such as facebook, bebo, twitter and of course blogspot, we find news that Mexico’s Tourism Board is to follow suit with it's Social Media Marketing Initiative...

As part of this program, Quepasa will promote Mexico’s beautiful tourist destinations via online communities, which will index content related to specific destination and facilitate user interaction via blogs and viral tools. At the same time, Quepasa and Mexico’s Tourism Board will be approaching online travel agencies, hotels and airlines with regards to sponsoring a broader viral campaign using the Quepasa Distributed Social Media platform...

Follow this news at http://www.breakingtravelnews.com/news/article/quepasa-and-mexicos-tourism-board-announce-social-media-marketing-initiativ/

Barticus.