Friday, 11 December 2009

"Beware Backfire!!!"


Whats going on with Dubai and their "Rich man/Poor man" act that has suddenly flooded the market with the most amazing holiday deals? Futher to yesterdays report on this, Martin Ferguson from TTG live has looked at the possible negative impacts of this method of "Panic Marketing..."

He writes "Travel agencies have been bombarded with special offers and discounts for holidays to Dubai – but fear customers will hold off until even better deals materialise...


Five-star hotels, including the recently opened Atlantis The Palm, have been contacting agents offering up to 50% off rates in a desperate attempt to sell inventory for 2010...

Luxury operator If Only contacted agents on Monday to tell them a seven-night stay at Atlantis, including Emirates flights, was £1,600 cheaper than the previous week...

Agents were unanimous that the price reductions were good but some found that customers were delaying making bookings, believing prices would fall further in the new year...

Janet Whittingham, retail development manager at St Andrews Travel in Bolton, said: “One of our regular Dubai clients admitted he had seen deals online and told us he was going to wait for the price to fall further before booking...

“They recognise what a good product Dubai is and want to obtain the best possible deal...”

Jo Gardiner, a Travel Counsellors agent based in Oxford and one of the agents who completed TTG’s Dubai survey, said she was facing a raft of cancellations by clients on low deposits because they believed they would get a better bargain later..."

Follow this scary story at http://www.ttglive.com/c/portal/layout?p_l_id=3208370&CMPI_SHARED_articleId=3432042&CMPI_SHARED_ImageArticleId=3432042&CMPI_SHARED_articleIdRelated=3432042&CMPI_SHARED_ToolsArticleId=3432042&CMPI_SHARED_CommentArticleId=3432042&articleTitle=Dubai%20discounts%20could%20backfire

Barticus.

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