News has broken that UNWTO and CNN International have joined forces and that they are moving ahead with their strategic partnership signed last month between the Organization and the CNN Tourism, Advertising Solutions and Knowledge (TASK). The partnership sees UNWTO and TASK collaborate on industry events to ensure the best breed of knowledge and latest data is imparted to sector professionals. UNWTO and the TASK Group will share content, join forces on industry newsletters and cross promote services across each other’s respective platforms...
This should help to get tourism related issues out to a much wider audience, and allow for better understanding and therefore education of the subjects involved...
UNWTO Secretary-General ad interim Taleb Rifai underscored the importance of the strategic partnership between UNWTO and CNN International as “a significant step towards highlighting the economic, cultural, social, environmental and political potentials of travel and tourism. The travel and tourism industry continues to grow, employing hundreds of millions of people, contributing to the socio-economic development of the world’s poorest countries. Yet, its future depends on the realisation of its potential and its integration into the global economic and political agenda. This partnership provides the opportunity to maximize tourism’s benefits in a highly competitive market through the support of CNN Task Group’s destination marketing as an additional support element...”
We at GTI wish them all the best, and hope this really does bring about more awareness of the issues within this industry...
Follow this story at http://www.traveldailynews.com/pages/show_page/34601-UNWTO-and-CNN-International-join-forces
Barticus.
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