I was present at (although subsequently kicked out for not paying) a seminar at last weeks World Travel Market about the future effect of mobile communications within the airline sector...
Using the (free) information gained I realised the importance of the information, and subsequently found this story today...
"Travelers young and old are increasingly using mobile devices for flight notification, check in, and seat selection, and are also willing to accept advertising with free travel applications. These findings and more were revealed in a global mobile survey of travelers, conducted by Sabre Travel Network. The survey of 800 corporate and leisure travelers from Asia-Pacific, Europe, Latin America and North America covered topics ranging from preferred features to fees travelers might pay for travel applications..."
"There's been a lot of experimentation with pay-for-services in the past. With advertising emerging as a more palatable choice for travelers, application providers and retailers now have a way of monetizing their offering and driving more value out of a potentially lucrative marketing channel," said Webb. "For our own part, Sabre remains committed to helping the travel industry advance their mobile strategies, and next year we will increase our mobile investments to continue growing our award-winning portfolio of mobile solutions for both agency and airline customers..."
For more on this news and the future applications of mobile technologies in the airline industry, please follow http://www.traveldailynews.com/pages/show_page/34140--Appetite-grows-for-mobile-travel-services
Barticus.
Using the (free) information gained I realised the importance of the information, and subsequently found this story today...
"Travelers young and old are increasingly using mobile devices for flight notification, check in, and seat selection, and are also willing to accept advertising with free travel applications. These findings and more were revealed in a global mobile survey of travelers, conducted by Sabre Travel Network. The survey of 800 corporate and leisure travelers from Asia-Pacific, Europe, Latin America and North America covered topics ranging from preferred features to fees travelers might pay for travel applications..."
"There's been a lot of experimentation with pay-for-services in the past. With advertising emerging as a more palatable choice for travelers, application providers and retailers now have a way of monetizing their offering and driving more value out of a potentially lucrative marketing channel," said Webb. "For our own part, Sabre remains committed to helping the travel industry advance their mobile strategies, and next year we will increase our mobile investments to continue growing our award-winning portfolio of mobile solutions for both agency and airline customers..."
For more on this news and the future applications of mobile technologies in the airline industry, please follow http://www.traveldailynews.com/pages/show_page/34140--Appetite-grows-for-mobile-travel-services
Barticus.
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