'The Loch Ness Monster - A Cuddly Creature'

When thinking of Scotland, what usually comes into my mind is the traditional sound of the bagpipe, the geographical features that Scotland has to offer and the historical myths that have been past on from generations. One of the most well-known, legendary myths is about the Loch Ness Monster - a sea horse that inhabits in the Scottish Highlands which is usually portrayed as a harmful creature, until recent years when the film industry has changed that perception.

The first film that was made about the Loch Ness in 1934 did not put Scotland in a positive light as stated by senior film lecturer, Dr. Martin Jones, "a stereotypical land of monster-fearing locals" since then the image of the Kelpie has been rebranded and Scotland has seen a boost in visitor numbers.

In 1996 and most recently in 2007 it has been seen that the Loch Ness monster has been transformed into a family friendly creature which has proven to be a global hit and is part of Scotland's tourism growth in an overall aspect. The role of film within tourism is a wonderful partnership when created in the right manner.

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 http://news.bbc.co.uk/1/hi/scotland/highlands_and_islands/8382986.stm

G.T.I.