Saturday 21 November 2009

"Travellers, the new breed...."


Fascinating news from Amadeus following a poll of 2700 travel professionals that highlighted this new type of traveller as the relationship between travel companies and their customers changes...

And this new type of emerging tourist is the "amateur-expert travellers," described as being more knowledgeable, adventurous and more likely to live in an emerging economy than ever before - having been identified as a new Internet-empowered breed...

A third of respondents thought that virtual reality will soon have the biggest impact on the travel experience by matching holidaymakers with destinations much more accurately...

So the news is therefore that the newest marketing strategies should be aimed at, instead of the traditional mass markets, the Nerd and Geek markets...

Hmm, interesting..

Follow this at http://www.travelmole.com/stories/1139526.php?mpnlog=1&m_id=s~bvs~bm

Barticus.

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