Monday 16 November 2009

"Wild, wild west..."


It appears that Arizona is the home for the latest offering from far eastern hotel chain Aman thanks to its hotel Amangiri. Hidden between the vast ridges and cacti of the Arizona desert whilst offering the most luxurious of retreats...

The report goes that "light falls quickly in Arizona. Once the sun has slipped behind the vast ridges that edge the skyline, the sprawling desert turns mauve, then deep purple, then suddenly treacle-black. Driving out of the small town of Page into a darkening void, it struck me that these were not ideal conditions for finding our hotel – the unsigned, unannounced Amangiri, somewhere beyond the rocky outcrops and the silent, towering buttes, deliberately, almost wilfully, elusive...

It's a classic Aman trait of course. Adrian Zecha's chain of hotels may have grown to 24 since he started in Thailand in 1988, but their profile remains deliberately low. Even so, they are astonishingly successful: Zecha's trademark luxury minimalism now even has its own breed of clientele. "Amanjunkies" are the wearied wealthy who tailor their holidays around locations with an Aman hotel, and greet a new opening with the delight of a group of astronomists discovering a new planet. And they've been counting the days to the opening late last month of this, only the second Aman in North America."

To see more, follow http://www.guardian.co.uk/travel/2009/nov/15/aman-hotel-utah

Barticus.

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